Director of Marketing Communications

Communications

• Set and meet ambitious goals, including progress toward long-term Strategic Plan benchmarks, to engage new and existing audiences.
• Produce written and electronic promotional documents for programs, events, and fundraising appeals using a variety of tools and tactics to reach multiple target audiences; manage part-time staff and design consultants when needed.
• Write, edit, and produce POBS newsletter and targeted email campaigns; use analytics to understand and respond to trends and reach open and click through targets.
• Achieve local and national coverage for POBS activities, including press and media for events; coordinate PR consultants when applicable.
• Manage freelance photographers and videographers to ensure digital assets remain current.
• Support the collection of testimonials and student stories.
• With Social Media Coordinator, ensure creation and distribution of relevant, exciting content for Facebook, Instagram, Twitter, Linked-In and other channels; use promotions effectively.
• Work with Audubon colleagues to share communications responsibilities for The Discovery Center, and help ensure all collaborators follow TDC brand guidelines.

Website Management

• Maintain POBS website on a regular basis using WordPress to ensure exciting, current information is available.
• Create content for POBS’s Peer-to-Peer fundraising platform and websites.
• Use Google Analytics or other tools to track visits and understand and respond to trends.

National Marketing Interface

• Serve as POBS’s primary liaison with the national marketing organization, the Outward Bound Services Group (OBSG), for Open Enrollment (OE) courses.
• Work in collaboration with program staff to provide text and images for POBS inventory on the OBSG website; support annual course upload process and national website updates.
• Execute national marketing initiatives and campaigns at the local level.
• Network with peers at other OB schools to learn and share best practices.
• Follow Outward Bound USA brand guidelines.

Administration

• Reporting to Executive Director, play key role on staff leadership team to inform strategic direction at POBS.
• Supervise Social Media Coordinator.
• Manage audience segments to target appropriate messages.
• Provide reports for Leadership staff and Board.
• Craft and distribute internal messaging for staff.

Special Events

• Prepare and distribute communications for annual events, including Building Adventure and Trailblazer Gala.
• With Development staff, help promote small events, such as house parties, alumni gatherings, and business breakfasts.
• Other duties as assigned.

• Excellent written and oral communication skills and ability to communicate effectively with diverse audiences (donors, alumni, students, parents, partner organizations, etc.).
• Strong project management skills, attention to detail, ability to meet deadlines, and self-starter work ethic.
• Design skills and aesthetic.
• Email and Social Media Tools (Mail Chimp, GMass, Canva, Co-Schedule, etc.).
• Able to prioritize and work on multiple projects simultaneously.
• Skill with Microsoft Office, Google Suite, Adobe, Airtable, and similar software.
• Experience managing or supporting direct mail campaigns.
• Familiarity with Salesforce, superbadge or credential helpful.
• Commitment to excellent student engagement and customer service.
• Passion for Outward Bound’s mission.

• Minimum 5 years in a professional marketing, communications, development, or related position required.
• Degree in related field preferred.

• Salary: $60,000 - $90,000 depending on experience.
• This position is eligible for benefits including Medical, Dental, and Vision Plan, Paid Time Off and 401(k) retirement plan with employer match.
• Opportunities for professional development.